A recent study by Socialbakers reveals that while FMCG (Fast moving consumer goods) brand pages have the highest number of fans on Facebook, it’s the Automotive brands that have the highest rates of engagement.
Coca-Cola continues to top the FMCG category, as well as brands overall, with almost 41 million fans to date. Red Bull comes in a distant second with over 27 million fans, followed by Oreo, Skittles and Pringles.
While major brand names top the list for the most fans in the FMCG category, a very different list of brands are seeing their fans respond to their Facebook posts.
Fashion brand Viktor & Rolf with just 32,000 fans has the highest engagement rate in the FMCG category, while cat food product, Friskies tops the list for the highest daily engagement rate. Beauty brand Lancome, with its official Make-up Blog, and Vichy Middle East also feature in the lists, along with energy drink, Rhino’s Energy.
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